Front Cover
The music magazine was named ‘MOJO' because publishers were looking for a masthead which linked with classic rock music. The masthead is one word which is catchy and simple; with the white masthead it suggests that the music is new and different yet simple. Currently Mojo is published by Bauer Media Group, who is also publishing Q, Kerrang, Empire, and Heat, More and many more. They also have other media interest in radio and television including 4music and magic. Mojo is currently sold for £4.60 monthly which includes a CD. The magazine also has a website which allows readers and the target audience to subscribe the current issue of MOJO and read latest updates. MOJO also has YouTube, Twitter and Facebook which lets target audience and readers to follow the magazine every day and get latest information quickly. For this type of issue MOJO could be targeting male adults because the images on the front cover are of males over the age of 40 which would typically not attract young adults or late teens. Also, throughout the magazine it has articles and more images of males over the age of 40 this also shows that the magazine could be targeting adult males. This issue could also be targeting young males this is because they are some articles about young bands, this issue is clearly not targeting females this is because the use of colours which are dark linking typically with males rather than females. However, this could attract some females who have an interest in rock style music.
The main image on the front cover is placed in front of the masthead, which is off a male over the age of 40. He’s wearing a black suit with couple of badges; this could suggest that the male has a dark side linking with his music. The black shows a rough and rocky side reflecting on his personality. Also, as the male is pointing his finger towards the camera which shows that he doesn’t care about being rude as typically pointing your finger is considered rude linking with the rock genre. The male also has a serious facial expression which reflects on his rocky side and music. The front cover suggests this issue is targeting adult males, this is because the images of males over 40 shows that the magazine contains articles about artists and bands which over 40s would know much better than young adults. Also, the use of colours which are black, grey, white, red and yellow; which seem dark and suits adults more than late-teens. MOJO has a strapline on the top of the magazine, which informs the reader that the magazine includes ranges of interviews keeping them excited and attracting views to buy the magazine. There are three flashes, one at the top ‘free cd’; this would certainly attract a target audience or a viewer because they will receive a magazine and CD for a cheap price. Other flashes mention reviews of music which attracts readers because many people who have an interest in music and enjoy reading reviews and gaining further interest in other bands and artists. The main cover line is centred in front of the main cover image yet the hand of the male is in front of the main cover line creating an interesting effect but also creates a 3D effect. The main cover line is red contrasting to the grey background and the black suit which stands out. Cover lines are surrounding the front cover with several cover lines on each side, this makes the front cover seem fuller and that the magazine contains many articles. Finally, the spine of the magazine includes the issue number which is ‘231’, the month issue and the website of the magazine. This is simple yet it means the target audience this allows to know quickly the issue date and issue number. The magazine features articles about famous bands including The Stones, interviews from artists and bands such as Beady Eye and Dave Grohl and features articles on reviews. Typefaces on the front cover is all simple yet as the letters are all in capitals this means the text is bold and stands out making the reader be attracted to the text. There are only two images on the front cover which is both male over the ages of 40, the main cover image dominants the smaller image, this could be been done because Mojo wants the viewer and target audience to be attracted to the main feature throughout the magazine. Mojo front cover is similar to other music magazines such as Q this is because Q uses simple colours such as red, white and black whilst Mojo uses dark colours such as black, grey, white and red. The layout is also similar for example Q magazine has cover lines both sides and some issues just on one side whilst Mojo has the same layout especially with the same main cover image yet most of Q main cover image are mid-shot and close ups whilst Mojo camera shots are more full and mid-shots. Mojo is different from Kerrang because Kerrang uses wide range of images on the front cover whilst Mojo just has two images. The layout is also different, for example Kerrang places text and images close to each other yet Mojo spreads their text and images giving a neat feel to the magazine.
The magazine presentation is simple yet the front cover includes cover lines, which inform the viewer and target audience that the magazine includes ranges of articles. The magazine looks expensive is this because the use of colours which are dark which could suggest the target audience for this issue is ages over 40. The price will be higher because there are many cover lines this means there are many interviews and articles therefore the magazine is expensive. Mojo is one of the expensive music magazines in the market, comparing to other music magazine such as Q which is sold for £3.99 which means that Mojo is more expensive and Kerrang and NME being sold for under £3, therefore Mojo is one of the most expensive music magazine however this is because Mojo gives their readers a free CD for every issue which is an advantage for Mojo as their target audience will become more interested.
The main image on the front cover is placed in front of the masthead, which is off a male over the age of 40. He’s wearing a black suit with couple of badges; this could suggest that the male has a dark side linking with his music. The black shows a rough and rocky side reflecting on his personality. Also, as the male is pointing his finger towards the camera which shows that he doesn’t care about being rude as typically pointing your finger is considered rude linking with the rock genre. The male also has a serious facial expression which reflects on his rocky side and music. The front cover suggests this issue is targeting adult males, this is because the images of males over 40 shows that the magazine contains articles about artists and bands which over 40s would know much better than young adults. Also, the use of colours which are black, grey, white, red and yellow; which seem dark and suits adults more than late-teens. MOJO has a strapline on the top of the magazine, which informs the reader that the magazine includes ranges of interviews keeping them excited and attracting views to buy the magazine. There are three flashes, one at the top ‘free cd’; this would certainly attract a target audience or a viewer because they will receive a magazine and CD for a cheap price. Other flashes mention reviews of music which attracts readers because many people who have an interest in music and enjoy reading reviews and gaining further interest in other bands and artists. The main cover line is centred in front of the main cover image yet the hand of the male is in front of the main cover line creating an interesting effect but also creates a 3D effect. The main cover line is red contrasting to the grey background and the black suit which stands out. Cover lines are surrounding the front cover with several cover lines on each side, this makes the front cover seem fuller and that the magazine contains many articles. Finally, the spine of the magazine includes the issue number which is ‘231’, the month issue and the website of the magazine. This is simple yet it means the target audience this allows to know quickly the issue date and issue number. The magazine features articles about famous bands including The Stones, interviews from artists and bands such as Beady Eye and Dave Grohl and features articles on reviews. Typefaces on the front cover is all simple yet as the letters are all in capitals this means the text is bold and stands out making the reader be attracted to the text. There are only two images on the front cover which is both male over the ages of 40, the main cover image dominants the smaller image, this could be been done because Mojo wants the viewer and target audience to be attracted to the main feature throughout the magazine. Mojo front cover is similar to other music magazines such as Q this is because Q uses simple colours such as red, white and black whilst Mojo uses dark colours such as black, grey, white and red. The layout is also similar for example Q magazine has cover lines both sides and some issues just on one side whilst Mojo has the same layout especially with the same main cover image yet most of Q main cover image are mid-shot and close ups whilst Mojo camera shots are more full and mid-shots. Mojo is different from Kerrang because Kerrang uses wide range of images on the front cover whilst Mojo just has two images. The layout is also different, for example Kerrang places text and images close to each other yet Mojo spreads their text and images giving a neat feel to the magazine.
The magazine presentation is simple yet the front cover includes cover lines, which inform the viewer and target audience that the magazine includes ranges of articles. The magazine looks expensive is this because the use of colours which are dark which could suggest the target audience for this issue is ages over 40. The price will be higher because there are many cover lines this means there are many interviews and articles therefore the magazine is expensive. Mojo is one of the expensive music magazines in the market, comparing to other music magazine such as Q which is sold for £3.99 which means that Mojo is more expensive and Kerrang and NME being sold for under £3, therefore Mojo is one of the most expensive music magazine however this is because Mojo gives their readers a free CD for every issue which is an advantage for Mojo as their target audience will become more interested.
Content Page
The content page of Mojo has the title ‘content’ which is clear that the page is the content page. The title is also white and bold with a 3D effect, which gives the content page an interesting effect making it stand out therefore makes it clear for the reader. An image of an artist is used for the background which is covered with a section at the top where the date of issue and issue number yet the image of the male head is in front but his hand behind this makes the artist seem real and that they’re about to come out of the image. The features section is on the left with the title in a separate box which is red with white font; this makes it stand out making it easier to spot the main section of the page. The page numbers are on the left are in red so they can stand out therefore easier to find what page number the reader wants. Under each feature title they are a brief description of what the article is about which allows the reader to choose which article they want to read. There is also a quote at the bottom which contains inappropriate language this is likely to attract the reader this is because typically rock music magazine have swear words which links with the genre rock. On the second page of the content page, there are visually more images such as concerts, artists and CD covers. The images links with the music genre therefore the readers will be interested, the images of CD covers will get readers interested in the music and the artists which will lead to them reading the article regarding the covers. The list on the content page is split into three sections, one called ‘regulars’ in a red banner making it stand out, second on called ‘what goes on’ also in a red banner and the last section called ‘Mojo filter’ but in blue banner contrasting to the red banner therefore standing out more than the others.
The magazine addresses the readers through language such as ‘f*ck it’; this addresses the reader that the magazine is casual and is modern linking with the modern rock fans. The language is also very formal with no slang this suggests the target audience is adults because typically less young adults and late teens speak formal language. Readers have little chance to address the magazine this is because there are no questions in the article which means readers can’t answer any questions. There also are no reviews or testimony’s from fans or audiences which suggests that the reviews on CDs are from professionals and not fans therefore the articles are likely to bias. Throughout the magazine articles include: reviews on CDs, interviews such as Aaron Neville, articles based on famous artists for example Robert Fripp and Etta James.
There are little images of females throughout the magazine whilst the male images are dominant. The image of a female (image 1) which is in black and white, the female is wearing a low cut dress this shows the female is fashionable and likes to show off her body. She also has false nails, hair styled and make up on which represents the typically female being fashionable and having to look presentable. Whilst males are represented casual, smart and wide (image 2), the first male on the left is wearing a full suit with sunglasses. The suit shows males as smart yet the sunglasses gives a cool and casual look representing males as smart yet they can be causal at the same time. The second and third males are both wearing jeans with boots and jean jackets this shows a causal side to the males especially as they are posing for the image with their body language looking wide. Lastly, the fourth male is wearing jeans with converses and a leather jacket, this represents that the male is casual yet wide as leather jackets typically are wore by rock stars. This issue of Mojo features celebrities such as Johnny Marr who is also the main cover image, Aaron Neville, The Damned, Etta James and Robert Fripp. Those celebrities are featured in the magazine because most of them are in the rock genre this links with Mojo genre which means readers will be interested with the issue especially as the celebrities are classics.
The magazine addresses the readers through language such as ‘f*ck it’; this addresses the reader that the magazine is casual and is modern linking with the modern rock fans. The language is also very formal with no slang this suggests the target audience is adults because typically less young adults and late teens speak formal language. Readers have little chance to address the magazine this is because there are no questions in the article which means readers can’t answer any questions. There also are no reviews or testimony’s from fans or audiences which suggests that the reviews on CDs are from professionals and not fans therefore the articles are likely to bias. Throughout the magazine articles include: reviews on CDs, interviews such as Aaron Neville, articles based on famous artists for example Robert Fripp and Etta James.
There are little images of females throughout the magazine whilst the male images are dominant. The image of a female (image 1) which is in black and white, the female is wearing a low cut dress this shows the female is fashionable and likes to show off her body. She also has false nails, hair styled and make up on which represents the typically female being fashionable and having to look presentable. Whilst males are represented casual, smart and wide (image 2), the first male on the left is wearing a full suit with sunglasses. The suit shows males as smart yet the sunglasses gives a cool and casual look representing males as smart yet they can be causal at the same time. The second and third males are both wearing jeans with boots and jean jackets this shows a causal side to the males especially as they are posing for the image with their body language looking wide. Lastly, the fourth male is wearing jeans with converses and a leather jacket, this represents that the male is casual yet wide as leather jackets typically are wore by rock stars. This issue of Mojo features celebrities such as Johnny Marr who is also the main cover image, Aaron Neville, The Damned, Etta James and Robert Fripp. Those celebrities are featured in the magazine because most of them are in the rock genre this links with Mojo genre which means readers will be interested with the issue especially as the celebrities are classics.
There are limited adverts throughout the magazine with around under 20 pages that are adverts which includes CDs, gigs, concerts, car magazine, music magazines, Q magazine and CD player. The CDs, gigs, concerts and magazines are targeting late-teens and young adults because typically they’re more likely to go to concerts, buy magazines and CDs. The car magazine and CD player are targeting male adults because only adults are able to purchase cars also males are more likely to have an interest in cars than females do. CDs and concerts are featured in the magazine because as Mojo is a music magazine it’s likely that the reader are a fan of rock music which means they will be interested in what concerts are coming up and new CDs. Whilst the car magazine advert is for males because as Mojo are targeting more to males this means that they are likely to be interested in the car magazine also as Mojo is advertising other music magazines such as Q which as the same publisher it allows Mojo to let readers know about other magazines which means the company can gain an increase in sales.
Double Page Spread
The article doesn't address the reader throughout the article; they are no exclamation mark throughout the text which doesn't address the reader directly. There are no questions which allow readers think about or answer therefore doesn't address the reader. There also is no exaggerated language which makes the text serious and very formal which links with the target audience. The language used is simple yet at certain points incomprehensible such as words ‘enormo-domes’ and ‘extracurricular’, this further proves the target audience for this issue is adults as they’re more likely to understand a range of words. The purpose of this article is to inform readers on the latest news on The Black Keys and their gigs and lets readers keep track on the band especially if the reader is a fan.
The colours on the double page spread include: white, white, red, black and yellow. The title is split into different colours with each word having a different colour this creates the page as interesting and attracts the reader especially as the font is 3D. Black is used for the text which contrasts with the white background making it easier to read the text. There is only one image on the double page spread, which covers both pages. The image includes the duo of The Black Keys showing the reader both members, this links with the article especially if the reader doesn't know The Black Keys. There are only three boxes used in the article, one with the full text, another into the text box with a quote and a little box on top of the text box. The text is in a box to separate the image and the text making it clearer for the reader, this is also why the enlarged quote is in a red box to stand out but also easier for the reader to find the quote.
There is only one subheading used which is under ‘moving on up’, this informs the reader about what the article includes. There are no questions used throughout the article which means readers can’t address the magazine this can be seen as a disadvantage especially as the article seems serious. Throughout the article testimonies from professionals and the members of The Black Keys are used this back up the writer of the article opinion and give an overall argument. This also shows that the article is trustworthy which means readers will believe what they’re reading.
The colours on the double page spread include: white, white, red, black and yellow. The title is split into different colours with each word having a different colour this creates the page as interesting and attracts the reader especially as the font is 3D. Black is used for the text which contrasts with the white background making it easier to read the text. There is only one image on the double page spread, which covers both pages. The image includes the duo of The Black Keys showing the reader both members, this links with the article especially if the reader doesn't know The Black Keys. There are only three boxes used in the article, one with the full text, another into the text box with a quote and a little box on top of the text box. The text is in a box to separate the image and the text making it clearer for the reader, this is also why the enlarged quote is in a red box to stand out but also easier for the reader to find the quote.
There is only one subheading used which is under ‘moving on up’, this informs the reader about what the article includes. There are no questions used throughout the article which means readers can’t address the magazine this can be seen as a disadvantage especially as the article seems serious. Throughout the article testimonies from professionals and the members of The Black Keys are used this back up the writer of the article opinion and give an overall argument. This also shows that the article is trustworthy which means readers will believe what they’re reading.